Nick Stephenson - Marketing Funnels
Nick Stephenson (self published author of both fiction and non-fiction) has built a mountain of digital sales material based on the proven tactic of "adding value" instead of "asking for the sale".
Gone are the days of hard-core sales pitches and now is the time of "The Tribe".
Focus on giving to your readership and they will beg to buy your books. Not because they owe you, but because they care, because they want to know, and because they have the same shared interests as you, and each other, at heart.
Build a community, not just an email list.